{"id":11587,"date":"2017-08-11T20:15:12","date_gmt":"2017-08-12T03:15:12","guid":{"rendered":"http:\/\/metalassault.com\/news\/?p=11587"},"modified":"2017-08-11T20:15:12","modified_gmt":"2017-08-12T03:15:12","slug":"iron-maiden-announce-new-limited-edition-beer-hallowed","status":"publish","type":"post","link":"http:\/\/metalassault.com\/news\/2017\/08\/11\/iron-maiden-announce-new-limited-edition-beer-hallowed\/","title":{"rendered":"Iron Maiden announce New Limited Edition Beer ‘Hallowed’"},"content":{"rendered":"

Iron Maiden<\/a><\/strong> and Robinsons Brewery<\/a><\/strong> have collaborated once again for a limited edition beer called ‘Hallowed’. It will be released in October and is available for pre-order now.<\/p>\n

‘Hallowed’ is a 6% ABV Belgian-inspired ale packaged in a 330 ML bottle and available for a limited time only. The beer will only be distributed for four months, with details on where it will be available to be announced on Iron Maiden Beer and Robinsons\u2019 social media accounts.<\/p>\n

\u201cWhat makes this brew pretty special is that we\u2019re adopting a Belgian yeast for the first time,\u201d said Bruce Dickinson. \u201cI\u2019m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it\u2019s as much a way of life as it is a drink. We\u2019ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.\u201d<\/p>\n

The use of Belgian yeast within ‘Hallowed’ is a landmark occasion, as Robinsons hasn\u2019t changed the yeast used in its beers since 1942.<\/p>\n

\u201cIt\u2019s all in the yeast,\u201d says Martyn Weeks, Head Brewer at Robinsons Brewery. \u201cBelgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavor and I think Hallowed drinkers are in for a treat.\u201d<\/p>\n

The bottle art for ‘Hallowed’ will feature Iron Maiden mascot Eddie garbed in traditional monk\u2019s robes as a tribute to the beer\u2019s Trappist Belgian inspiration. The art follows in the footsteps of other collaborations between Iron Maiden and Robinsons. These collaborations include Trooper, which has sold over 15 million pints since its launch in 2013, and the previous limited edition beers Trooper 666 and Red ‘N’ Black.<\/p>\n

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Iron Maiden and Robinsons Brewery have collaborated once again for a limited edition beer called ‘Hallowed’. It will be released in October and is available for pre-order now.<\/p>\n","protected":false},"author":1,"featured_media":11588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[24],"tags":[],"_links":{"self":[{"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/posts\/11587"}],"collection":[{"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/comments?post=11587"}],"version-history":[{"count":2,"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/posts\/11587\/revisions"}],"predecessor-version":[{"id":11590,"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/posts\/11587\/revisions\/11590"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/media\/11588"}],"wp:attachment":[{"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/media?parent=11587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/categories?post=11587"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/metalassault.com\/news\/wp-json\/wp\/v2\/tags?post=11587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}